SEVERAL PERIODICAL ADVERTISEMENTS HAVE COME TO LIGHT OVER THE LAST 6 MONTHS, SOME FROM KNOWN PUBLICATIONS, LIKE CONTRACT JOURNAL, OTHERS OF UNKNOWN ORIGIN, BUT ALL RELATING TO EITHER B.H. OR EUCLID FROM DAYS OF YORE.
They have also arrived from different sources, some from ebay, and others donated, one such source being honourary Hodgite Tom France, although we are not sure who sent the rest at the moment, so lets just peruse what we have anyway.
Firstly we start off with our one time competition…..AEC !! We would imagine not too many true AEC dumptrucks survive, so just recall this image, from CJ, June 1968……….
…..check out that selling price, todays equivalent would be £92,902.17, and as you will also notice, the "Dump Truk" is signwritten in the name of S.L.D.C., the company associated with Mr Niall Hodge !!
Not sure where this next one was published, but the highly coloured stylized format is identical to the front pages of several BH Directors Reports brochures produced in the 1950`s, but which came first……
Another known source, from C.J., June 1958 again, the great little Euc S7 scraper, with the interchangeable bottom dump version also shown…….
…….and as we have said before, possibly the worlds first A.D.T., way before anyone could even spell Volvo.
A slightly different type of advert, published in Automotive Engineer in 1958 again, this time of a supplier using the Euc as a selling aid to other manufactures, one assumes with the permission of Newhouse of course……
….not the clearest one we have, but clear enough to get the gist. Do any of our Scottish brethren know whether ARC Manufacturing Company Limited of Nitshell, Glasgow is still around ??
Another unkown source, but as per an earlier entry, one used in the B.H.D.R. at some time……
….this one however being slightly differnt as it has an acknowledgement to the artist, one Kenneth McDonough…is anybody aware of this mans history, if so, please let us know.
This one we have had some time, possibly came from Vermeer in Wellingborough where ex JBH Service engineer Kevin Ingram works……
….our Eric Orlemann Euc book is mislaid at the moment, so we cant give you the model type.
Now something a little different, and certainly not very PC for this sanitized age, and again, items that appeared inside B.H.D.R. in 1956/57…..this one was by an artist called Raymond Sheppard, who died in 1958, as we were advised recently by Mr Norman Boyd, who has researched the artist……
……and we also thought that the 2 following might have come from the same pen, but Mr Boyd thinks not…….
….so finally we come to Tom France`s contribution, a much later example of B.H. advertising, one assumes probably overseen by John Brierley in September 1986, and was found in Construction News……
….it has lost a little sharpness through re-scanning, but you can see here a typical example of the corporate image B.H. exhibited in that period. Some of the images will be familiar, as we are sure they were used in some B.H. brochures of that time also, certainly the ones of Ken George.
Many thanks to all contributors, and if anybody recognises either of the artists` names mentioned above, or indeed had the good fortune to meet either, please let us know, as certainly in the case of Raymond Sheppard, Mr Boyd would like to know of any contact any Hodgite might have had with him. The Editors.
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